SpecMoto is committed to pushing innovation and creativity to the forefront of motocross marketing in Canada.

Our first full year was packed with milestones and unforgettable moments. The SpecMoto audience grew steadily, but what we’re most proud of can’t be measured on paper, the buzz we created around the pits. The support and engagement have exceeded every expectation, and we’re grateful for the impact SpecMoto has already made.

At SpecMoto, we don’t just offer standard ad space, we create immersive, engaging content that puts your brand in directly in front of your target audience.

Video Content

  • Bike/Gear/Parts/Accessories

    In-depth exploration of specific bikes, equipment, parts, and accessories led by expert Charlie Johntson and Guest appearances. This will also provide an opportunity to highlight specific parts or accessories in a non direct advertising.

  • 8 National Rounds

    Comprehensive social coverage of the day’s happenings.

    Shifting from brand-specific to inclusive rider coverage to grow community engagement.

  • 8 National Rounds

    Rider and fan-favorite written segment.

    Highlights standout performances, tough breaks, and unexpected moments.

    Averaged 5,000 views per round in 2025.

  • 8 National Rounds

    Video highlights capturing key moments from each round.

    Focus on points leaders, battles, and career-best results.

Photo Content

  • Visual storytelling that goes beyond results.

    Averaged 15,000 views per report in 2025.

    Captures the personalities, drama, and passion behind the pro scene.

  • Highlighting the future stars of the sport.

    Featuring results, behind-the-scenes moments, and compelling personal stories.

  • Emphasis on industry people, staff, families, and community members.

    Humanizing the sport with authentic, relatable coverage.

Written content

  • 2026 goal: Grow subscriber base and team to ensure consistent, high-quality delivery.

    Weekly roundup of all key news, content, and upcoming features.

    (45-50 Issues)

  • One-stop post with:

    • Live timing

    • Results

    • RydeTV links

    • Last-minute updates

    Highly praised in 2025 for simplifying the fan experience.

  • Real-time updates on:

    • Rider injuries

    • Team changes

    • "Silly Season" announcements

    Particularly active during pre-season and off-season.

LIVE RACE COVERAGE

Our coverage will provide fans with everything THEY NEED:

  • Race Day Recaps: Relive the moments with detailed photo and video reports.

  • Live Updates: Real-time coverage.

  • Race Day Links & Results: Quick access to standings and stats, everything a fan needs to follow the sport in Canada.

  • Rider Insights: Dive deeper into the lives of Canada's top riders.

EVENTS:
AMA Supercross
World Supercross
Canadian MX Nationals
Amateur Racing Coverage
ECAN & WCAN
Walton Transcan
West Coast Arenacross
Surfin’ Berms Events
MiniO’s
World Mini
Loretta Lynn’s
and more...

ANALYTICS

We won’t sugarcoat it, growth takes investment. To take SpecMoto to the next level, we need brands like yours backing us, helping build the outlet Canadian Motocross truly deserves and wants.

For 2026, we’re building on what we learned in 2025 and shifting to a more à la carte approach.

We’re asking supporters to share what they’d like to invest in, and which parts of our upcoming content they’re most excited to help bring to life based on your budget and needs as a brand.

If you have content ideas that will boost your brand on SpecMoto, we want to be part of them. With a full team, videographer, photographer, and now in-house graphic design, SpecMoto is ready to create and grow alongside our partners.

Why Advertise with Us?

Targeted Audience: Our site, socials, and youtube attract a dedicated community of moto lovers, ensuring your message reaches individuals who are genuinely interested in your products.

Innovative Content: Move beyond traditional banners! We specialize in producing high-quality video and photo content tailored to your brand. Your logo will be prominently featured, but we’ll also showcase your products in real-world settings, enhancing authenticity and relatability.

Versatile Formats: From captivating videos to stunning visuals, we offer a variety of formats to suit your marketing needs. Whether it's a product feature, a sponsored ride, or a lifestyle piece, we’ll collaborate with you to create content that resonates with our audience.

Integrated Marketing: We don’t just slap your logo on a banner; we craft engaging stories. Our approach seamlessly incorporates your merchandise into our content, making your products an integral part of the narrative.

2025 was a breakout year for SpecMoto, our first full season proved the demand for fresh, engaging Canadian motocross coverage. We captured milestone moments, built meaningful buzz within the community, and established ourselves as the go-to source for race-day energy, storytelling, and media innovation.

Now, as we move into 2026, the momentum is only growing. With expanded video production, stronger visual design, and deeper rider and brand integration, SpecMoto is positioned to reach more fans, attract bigger audiences, and deliver unmatched value to our partners.

We’re not just covering Canadian motocross, we’re elevating it. The success of 2025 is just the beginning.

We want to build on that excitement together in 2026.